Ethel M Chocolates started out in Nevada and quickly gained a reputation for making chocolate the old-fashioned way, which means quality ingredients and a focus on flavour rather than flashy packaging. They’re best known for their truffles, bars, and boxed assortments that lean towards the traditional side but don’t shy away from interesting flavours like salted caramel or raspberry. People who shop here tend to be those looking for a present that’s a bit more personal than your usual sweets, or chocolate lovers who appreciate craftsmanship without the fuss. The brand also has a small chain of shops in the US, but in the UK you’ll mostly find them online or as gifts delivered directly to your door. What’s nice is that the chocolates aren’t overly sweet, which can be a relief if you’re used to mass-market brands. On the downside, prices can be a bit steep compared to high street options, but if the quality matches up, it might be worth spending a bit extra for something a bit different. They don’t do a vast range, so if you want a huge variety, this might not be the place, but for classic, well-made chocolate gifts, they do a solid job.