MakeUp Eraser started with a pretty straightforward idea: ditch disposable makeup wipes and cotton pads in favour of a washable cloth that can remove even stubborn mascara with just water. Their signature product, the original MakeUp Eraser cloth, has built a solid reputation for being soft enough not to irritate skin, while doing the job without chemicals or extra products. It’s not for everyone, especially if you like your makeup remover to come with a scent or extra skincare benefits, but it’s definitely found a loyal crowd who want something simple and eco-friendly. The brand mainly appeals to people conscious about reducing waste and those with sensitive skin who want to avoid harsh removers. The cloths are designed to last for hundreds of washes, so they’ve got decent longevity, although some users find the initial cost a bit steep compared to regular wipes. Shipping to the UK is straightforward enough, though the website can be a bit slow. Overall, MakeUp Eraser is a neat option if you want to rethink your makeup removal routine without piling up rubbish.