Oakley has built a reputation mostly through their sunglasses, which many people here swear by for cycling, running, or just daily wear. Their lenses tend to cut glare well and the frames often stand up to a fair bit of rough use, which is why they’re popular with outdoorsy types and sports fans. The Australian site, Oakley AUS, has a slightly different range from the UK store, often with exclusive colourways or seasonal items that fit down under’s climate but it’s interesting to shop from there if you fancy something a bit different. Beyond the glasses, they stock a decent line of casual clothing – think tees, hoodies and jackets – that lean towards sporty rather than streetwear. The quality is generally good, though you’ll pay a bit more than high-street brands for the name and the tech they pack into their gear.
People who shop Oakley tend to be those who want kit that performs but also looks the part without screaming about it. It’s a brand that’s been around for decades so they’ve got a loyal following, especially among those who know their sports gear and want something a bit more serious than your average sunglasses. The website is straightforward enough, but stock can vary quite a bit, so it’s worth checking back if you’re after a particular style or colour. Customer service is generally decent, though some find delivery a bit slow when ordering from the AUS site to the UK, so it’s worth factoring that in if you’re after something for a specific occasion.