UNOde50 started back in the late ’90s with a pretty simple idea: create jewellery that feels personal and unique, rather than churned out in factories. Their pieces are often large, bold, and made with mixed metals and leather, giving them a slightly rough, artisan vibe. It’s not your delicate, dainty stuff, but rather chunky rings, cuffs, and necklaces that catch the eye and don’t shy away from a bit of attitude. The brand’s name refers to its original plan to make just 50 pieces per design, though these days the numbers are larger, but the spirit remains.
People who go for UNOde50 tend to be those after something that stands out, with a bit of rock’n’roll flair or a bohemian edge. It’s popular with creatives and anyone who likes their accessories to start a conversation. The pieces can be a touch pricey compared to high street costume jewellery, but you’re paying for the handmade feel and original designs. You’ll find a mix of rings, earrings, bracelets, necklaces and even some watches, all with that unmistakable chunky look. The brand’s physical stores and website both have a loyal following, though some find the sizing a bit inconsistent, so it pays to try before you buy if you can.