Incogni isn’t your typical tech company selling gadgets or software. Instead, it deals with something a bit more behind the scenes: your personal data. The service acts on your behalf to reach out to companies that collect and sell personal information, requesting that they delete it. It’s an emerging kind of service for people who want to tidy up their digital footprint without spending hours tracking down every source themselves. The idea is straightforward, and for many, it’s a welcome relief given how little control we often have over our online data.
People using Incogni tend to be privacy-conscious individuals who’ve realised data brokers hold more info on them than they’d like. You don’t need to be a tech expert to use it, which is handy because dealing with data privacy can get confusing fast. While not perfect, Incogni takes on the tedious, repetitive work of sending data removal requests, which otherwise might be impossible to keep up with. It’s worth noting that it doesn’t guarantee every broker will comply, but it does increase the chances of clearing out unwanted data much quicker than doing it solo.
There’s something slightly odd about paying for a service just to ask companies not to sell your info, but that’s the reality these days. Incogni’s customer service is decent enough, and the sign-up process is straightforward. If you’re suspicious about who has your details or just want to feel a bit more private online, it’s probably worth a look. Just don’t expect a magic wand that wipes your digital past entirely.