Air Serbia might not be as huge as some of the big European carriers, but it holds its own as the main link between Serbia and the rest of the continent. Their network covers popular spots in Europe and even some farther afield like the Middle East and North America. If you’re flying from the UK, you’ll mostly find direct flights to Belgrade, which is handy if you have family ties or are heading that way for business or leisure.
The airline tends to attract a mix of travellers: locals flying home, tourists eager to explore the Balkans, and business flyers who appreciate a decent balance of price and service. Don’t expect luxury, but the cabins are generally clean and the staff are known to be friendly enough, especially compared to some budget carriers. One mild gripe is that their website isn’t the easiest to navigate, which can be annoying when booking or managing flights. Still, their fares are often reasonable enough to put up with a bit of hassle.
If you’re looking out for deals, Air Serbia sometimes runs seasonal discounts or special offers around holidays. They also have a loyalty programme, which can be useful if you travel this route regularly. Overall, it’s a solid choice if you want a straightforward flight to Serbia or nearby countries without paying a premium.